Aramex eTrends in the Middle East 2015
Aramex eTrends in the Middle East 2015 by Iyad Kamal. Delivered at ArabNet 2015 in Dubai.
Originally published on SpeakerDeck · 3,178 views. Counts captured on 8th November 2026.
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Text extracted from the preserved PDF. Charts and illustrations are shown in the slides above.
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Arabnet 2015 Dubai IYAD KAMAL [email protected] IYAD KAMAL @IYADKAM Confidential
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eBUSINESS TRENDS OPS, PAYMENT & RETURNS SOCIAL TRENDS ALL NEW Confidential
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eBUSINESS TRENDS GLOBAL ECOMMERCE SALES? % 15 Source: eMarketer
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eBUSINESS TRENDS REGIONAL ECOMMERCE POTENTIAL 43% 25 YEARS OF AGE COMPRISE ABOUT 60% INTERNET USER IN THE GCC ARE MAKING ONLINE PURCHASES ONCE A MENA POPULATION MONTH Source: Wamda - 25 Essential Stats on E-Commerce in the Middle East
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eBUSINESS TRENDS WHY DO PEOPLE BUY FROM ABROAD? OPPORTUNITIES FOR REGIONAL ETAILER Source: eMarketer
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eBUSINESS TRENDS ARAMEX SPECIFIC DATA! SNS, ecommerce; domestic, regional, international
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eBUSINESS TRENDS WHERE ARE THE REGIONAL ECOMMERCE VOLUMES COMING FROM? Origin Destination % of total packages Saudi Saudi 31% Egypt Egypt 29% UAE UAE 20% UAE Saudi 14% 94% Source: Aramex eCommerce Data
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eBUSINESS TRENDS VALUE OF ORDER? Intra MENA $102 Into MENA $139 willing to pay more shipping as variety has a price with duty % being an advantage Source: Aramex eCommerce Data
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eBUSINESS TRENDS WHAT DO PEOPLE BUY 2013 20% APPAREL SHOES BEAUTY SUPPLIES BOOKS/BAGS 2014 19% 19% APPAREL BEAUTY SUPPLIES TOOLS SHOES Source: Aramex Shop&Ship Data
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eBUSINESS TRENDS OPS, PAYMENT & RETURNS SOCIAL TRENDS ALL NEW Confidential
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OPS, PAYMENT & GLOBAL ECOMMERCE SALES? RETURNS COD VS. CREDIT CARD PAYMENT Year Credit Card Cash on Delivery 2011 29% 71% 2012 29% 71% 2013 27% 73% 2014 24% 76% It is still a COD market and etailers promote it! Mainly domestic COD today but changing! Source: Aramex eCommerce Data
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OPS, PAYMENT & PAYMENT MEANS USED RETURNS 2012 2013 2014 56% 52% 44% 35% 29% 23% 6% 16% 30% 3% 3% 3% Source: Aramex Shop & Ship Data
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OPS, PAYMENT & WHO PAYS ONLINE (SHIPPING) MORE RETURNS UAE 36% BAHRAIN 26% LEBANON 24% QATAR 23% SAUDI ARABIA 22% Source: Aramex Shop & Ship Data
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OPS, PAYMENT & AVERAGE DELIVERY ATTEMPTS RETURNS 2013 20% 2014 Card: 1 9% 9% 25% 1 COD: 1.88 50% 1.50 Source: Aramex Shop & Ship Data
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OPS, PAYMENT & LAST MILE PAYMENT CONVERGANCE RETURNS COD becoming POD With SADAD and mobile payment devices with couriers Source: Aramex Shop & Ship Data
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OPS, PAYMENT & MENA LOGISTICS RETURNS RETURNS Payment 2012 2013 2014 COD Credit Card 24% 7% 21% 7% 19% 8% Source: Aramex eCommerce Data
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OPS, PAYMENT & TOP RETURN REASONS RETURNS No response 42% Bad address 13% Client not available 10% Source: Aramex eCommerce Data
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OPS, PAYMENT & EUROPEAN LOGISTICS RETURNS RETURNS Less Why? than 1% - Orders are made with credit card - Addresses are correctly structured in Europe and customers provide accurate addresses including postcode - Carriers can leave at a safe place or deliver to a neighbor if the customer wasn’t available Source: Aramex eCommerce Data
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OPS, PAYMENT & GROWTH OF PICKUPS RETURNS 17% from service centers as more pick up points become available Source: Aramex eCommerce Data
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OPS, PAYMENT & MYADDRESS RESPONSE RATES RETURNS Saudi: 25% UAE: 50% 31% direct impact on call center! Source: Aramex Operations Data
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eBUSINESS TRENDS OPS, PAYMENT & RETURNS SOCIAL TRENDS ALL NEW Confidential
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SOCIAL TRENDS WHERE ARE THE REQUESTS COMING FROM? 2013 2014 KSA 53% 65% KUWAIT 12% 5% 20% UAE 10% 5% 9% INDIA 25% 9% 4% 9% EGYPT 5% 3% 50% QATAR 4% 1% OTHER 9% 14% Source: Aramex Social Media Data
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SOCIAL TRENDS CUSTOMER SERVICE REQUESTS? 2013 58% 78% 2014 68% 94% SM a main customer service channel! Source: Aramex Social Media Data
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eBUSINESS TRENDS PAYMENT & RETURNS SOCIAL TRENDS ALL NEW Confidential
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ALL NEW WHAT KEEPS US BUSY? Simple: delivery on time and at an affordable price
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ALL NEW FURTHER CONNECTING WITH THE CLIENT Focus: How to get them closer, physically and technically? (information and consistency) Client Courier Objectives: Objectives: - Satisfied - Satisfied - Delivery on time - Deliver on time - Affordable price - Affordable cost
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ALL NEW ARAMEX KEY INVESTMENT AREA! TECHNOLOGY is making it happen (mobile in specific with more than 90% penetration) Why? - Mobile is your address! - C2C communication, bypass the CC - Live tracking and avoid calls - Online payment, reduce cash management - Big data analysis: - Non payers - Not at home - Same address delivery, don’t call… App App
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ALL NEW LAST MILE SOLUTIONS / LAST MILE TO LOCKERS NEVER MISS A DELIVERY AGAIN! - Available 24/7 - 100% safe & secure - Quick, simple and fun - Cheapest delivery option
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Announcement!
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OUR NEW OFFERING to grow the industry… eCommerce Package o Classify clients by shipping tiers o Provide shipping rates based on tier volumes o Advance COD payment which equates to paying of COD amounts upon shipping o July 1st 2015
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Thank You IYAD KAMAL [email protected] IYAD KAMAL @IYADKAM






























