Technology

noon Marketplace Overview

Shared by Omar Kassim·12th July 2017·35 slides

A deck detailing noon's marketplace model. Published as received on the 12th of July 2017.

If you're not in the know, this deck refers to noon.com, an upcoming marketplace e-commerce platform in the GCC and Middle East.

Originally published on SpeakerDeck · 10,051 views. Counts captured on 8th November 2026.

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Text extracted from the preserved PDF. Charts and illustrations are shown in the slides above.

The Foundation of “noon” • noon is led by Founder Mohamed Alabbar, the Chairman of Emaar Properties, in a joint venture with Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors. • A game-changer. An innovator. A regional powerhouse. noon is all of these and more – it is an online retail experience that is set to revolutionize the shopping experience in the Middle East forever. • With initial investment of US$1 billion, noon will launch services initially in the UAE and Saudi Arabia, with plans to cover the rest of the GCC, before branching out to cover the whole of the Middle East and North Africa region in due course. • In the process, noon aims to help boost online sales in the region from 2 percent of the total retail market (US$3 billion) to 14 percent ( US$70 billion ) within a decade.

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marketplace overview

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regional e-commerce potential

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Why sell online? MASSIVE GROWTH POTENTIAL With worldwide e-commerce sales expected to reach US $1.9 trillion this year, there is a significant opportunity for retailers to access new markets and sell online. 65% Make purchases from out-of-country online retailers. 54% Buy products online weekly or monthly. 46% Are making purchases via mobile devices.

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E-commerce in the GCC is ramping up. Fast E-Commerce in the UAE is expected to grow 25% to 35% E-Commerce in KSA is expected to grow at 40% to 50% annually over the next 5 years *Source: Euromonitor annually over the next 5 years *Source: Euromonitor

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[email protected]. Confidential. Do not distribute. E-commerce is ..complicated..

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about us

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About Us • $1 billion investments Offices • 3.5 million square foot fulfillment center • iOS and Android, responsive website • noon pay secure payment gateway Dubai Riyadh

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Extensive retail & ecommerce experience • Combined, the noon team has decades of experience in technology, retail and ecommerce, having worked for a variety of online and off-line retailers, brands and distributors.

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There is a gap in the online retail market offering in the Middle East • High penetration of internet users • High adoption of mobile in other business sectors High Demand Low Supply • Limited online product assortment • Limited product assortment from brick & mortar shops • Slow delivery • Super connected young population • Poor customer service comfortable shopping online • Lack of trust in product quality & authenticity

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+ + + + Local online shoppers buy from abroad + INTERNATIONAL ECOMMERCE § Higher costs § Longer delivery time

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How does noon ensure customer centricity? In-house Technology Logistics new and scalable excellence in service levels In-house Payment Customer Service & After Sales fast and secure ease of use for customers and sellers Warehousing Assortment focus on speed and quality breadth and depth that cannot be reached offline

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noon marketplace

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noon marketplace: the next big thing! • We have developed a beautiful e-commerce platform for the GCC. From early-stage ventures to large-scale enterprises, noon’s marketplace gives you the tools you need to grow your business through e-commerce channels. Fulfill Orders Access to over Millions of Potential Customers Connect with Buyers Schedule Shipping and Deliveries Sell More More Traffic Analytics Fulfilled by noon

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noon offers multiple selling models to suit the needs of our customers and sellers noon Customer Customer Fulfillment Center 3hrs+ Quality FBN Control Fulfilled by noon noon Seller Customer Customer Warehouse Fulfillment Center 1day+ Quality B2B Control Back to Back

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noon offers multiple selling models to suit the needs of our customers and sellers MARKETPLACE Fulfilled by noon Back 2 Back Price Control Seller Seller Payments Sellers paid weekly after sale of goods Sellers paid weekly after sale of goods Inventory Ownership Seller Seller Replenishment Control Seller Seller Storage noon CFC Seller Delivery & Packaging noon noon Delivery SLA 3 hours+ 1 – 3 days Commission Sales commission + storage + pick & pack fees + Closing Sales commission + Closing Fees Fees

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Fulfilled by noon 60% Higher conversion Higher traffic Fastest FBN Moving Fulfilled by noon Products Easier access to customers B2B Back to Back Eligibility to run noon deals

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Marketplace category commissions Categories % of Selling Price Fashion 14% Electronics 3.5 - 5% Home & Kitchen 13% Grocery, Health & Beauty 4 - 14% Toys, Kids, & Baby 8 - 15% Books & Media 5 - 15% Sports & Outdoor 10 - 15% Cars & Automotive 10 - 14%

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Fulfilled by noon fees Storage Fees Period Fees (AED) per cubic feet per month Up to 60 days 1.5 60 to 180 2 Long term (180 plus days) 8

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Pick and pack fees Pick & Pack Fees Size Definition ( either condition met ) Sizes Fees (AED) Max cubic cm Extra Small Size 2.5 152 Small Size 5 975 Medium Size 10 5121 Oversize 15 12700 Bulky (Special Handling) 20 12700+

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Fulfilled by noon fees Storage Fees Period Fees (AED) per cubic feet per month Up to 60 days 1.5 60 to 180 2 Long term (180 plus days) 8

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Launch promotion Limited time only 0% Category commission 0 AED Pick and pack fees (excluding closing fees) 0 AED Storage fees

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Thank you! 25

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category commissions

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Marketplace category commissions Categories % of Selling Price Fashion 14% Electronics & Electronics 3.5 - 10% Accessories Home & Kitchen 13% Health & Beauty 8 - 14% Toys, Kids, & Baby 8 - 15% Books & Media 5 - 15% Sports & Outdoor 10– 15%

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Marketplace category commissions Categories Variants % of Selling Price Apparel 14.00% Footwear 14.00% Bags& luggage 14.00% Watches 14.00% Eyewear 14.00% Gold 10.00% Jewelry Fashion Others 14.00% Apparel Accessories 14.00%

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Marketplace category commissions Categories Variants % of Selling Price Mobiles 3.50% Laptops & Tablets 4.00% Cameras 4.00% Audio & Video 4.00% Appliances 4.00% Wearables & Storage 5.00% Electronics Accessories ( CCC ) Other accessories 10.00%

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Marketplace category commissions Categories Variants % of Selling Price Kitchen & Dining 13.00% Bedding & Bath 13.00% Home Décor 13.00% Furniture 13.00% Gardening 13.00% Home Improvements 13.00% Home & Kitchen Kitchen & Dining 13.00%

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Marketplace category commissions Categories Variants % of Selling Price Color Cosmetics 8.00% Fragrances & Deodorants 14.00% Hair Care & Grooming 8.00% Health & Personal Care (Skin, Oral, Sun) 8.00% Beauty

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Marketplace category commissions Categories Variants % of Selling Price Toys 10.00% Video Games 10.00% Diapers 8.00% Baby Care Other Baby Care 15.00% Baby Gear 10.00% Toys, Kids & Baby Baby Clothing 15.00%

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Marketplace category commissions Categories Variants % of Selling Price Books 5.00% Music 15.00% Video 15.00% Books & Media

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Marketplace category commissions Categories Variants % of Selling Price Sports Gear 10.00% Fitness Equipment 10.00% Sport Nutrition 15.00% Camping & Hiking 15.00% Sports Gear 10.00% Sports & Outdoor Fitness Equipment 10.00%

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Marketplace category commissions Categories Variants % of Selling Price Automotive Accessories 14.00% Car Care Products 14.00% Automotive Electronics 10.00% Cars & Automotive

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