Omar Kassim.
Hello, I'm Omar

Still building.
Always curious.

I build businesses and occasionally write about the things I learn along the way.

A little more about me
Omar KassimAt home in Dubai.

These days, I work at Nomod, helping businesses get paid. Previously, I founded JadoPado, an e-commerce marketplace acquired by Noon in 2017.

This is a place for what comes next—and a home for the writing, research and company stories collected along the way.

Currently building

All work
Nomod

From a conversation
to a payment.

Helping businesses get paid, simply.

Selected from the archive

Older writing. Still worth a look.

Explore all 70
jadopado

Looking back on JadoPado

It's been a little over three years since we exited and subsequently folded JadoPado into Noon. I recently did a longish Twitter thread looking back on what once was. This is a post for posterity

4 min read
From the archive

Diving into Careem's Cap Table

After hearing that Careem's wild exit to Uber was around the corner, I dived into some research and spent a bit of time trying to model Careem's cap table

3 min read

Work, over time

The longer version

Ideas need somewhere to live.

New writing lives on the blog. The archive holds earlier posts and conversations, with their original context intact.

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