What's hiding behind noon's beta?

It isn't every day that a $1 billion dollar startup launches in the Middle East, let alone in the e-commerce space. Following on from my post »

Noon.com: Unpacking Alabbar's Digital Ambitions

Since the news that Alabbar Enterprises invested €100m in Yoox Net-A-Porter, broke in mid April 2016 there has been intense speculation in the industry as to »