OMARKassim.com

Just had a listen to Paul Kenny’s interview on yesterday’s Business Breakfast on Dubai Eye 103.8 (Available here: http://jdp.do/tYyheB).

Interesting Numbers:

• 1 million user signed up
• 80K to 100K visitors daily
• 55% of the audience is Arabic speaking
• 90% of merchants are repeat merchants
• Electronics - Month 1 - USD 300K revenue
• Fashion - Week 1 - 1000 units sold
• Approximately 10% of coupons not redeemed

Mobile App:

• 13,000 downloads of Cobone’s mobile app (iOS only, Android in 2 weeks)
• 3% mobile app users consuming on the site. I would peg that at 400 active users so far.

Doesn’t add up:

• Paul: “Almost 100,000 coupons sold”
• Cobone.com currently states 492,995 coupons sold. Since the site launched in August 2010 - that leaves 3 months to sell an additional 392,995 coupons. Something doesn’t add up.
• Paul: Savings of USD 25 million = AED 91,850,000
• Cobone.com currently states AED 97,838,035.86 saved leaving a gap of AED 5,988,035
• A pretty sizeable difference in the numbers, especially in terms of coupons sold.

Late night analysis.

Update: Paul tweeted out to me say that it was a 5am start and he got the number of coupons wrong. Ah well!